HookBack is an easy to use lure retrieval that reduces impact to wildlife and waterfowl habitats by hooks, lures and lines left behind.
To create a high-end, sophisticated brand and marketing materials for a new product. The intended usage was for tradeshows.
Designed brand logos, brand visual identity and illustrated infographics to help visualize how the product works. The brand design has a sophisticated, upscale look and feel to it, using nature imagery to reinforce its purpose.